A
Ambition
The motivation to begin a idea and turn it into action
I
Inspiriation
The spark of ideas from real life experiences and observations.U
Unity
Bringing ideas together into one big vision
X
Experimentation
Trying new concepts to improve and grow
O
Original
shaping ideas into your own. Making it uniqly yours
W
Work
focused efford to bring the ideas you refined to life
H
Hypothesis
forming thoughtful ideas to guide creative direction